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The Measurement Problem in Software Engineering
In 1982, Tom DeMarco wrote 'You can't control what you can't measure.' Twenty-seven years later, he partially retracted it. Between those two statements lies the history of an unsolved problem—and now AI has arrived to make it both harder and more urgent.
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The Case Against DORA Metrics
DORA metrics promise to measure engineering effectiveness, but they're optimizing for the wrong things. Here's what you should measure instead.
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The Engineering Intelligence Revolution
Engineering leadership is evolving from gut feel and vanity metrics to AI-powered intelligence that actually understands your team.
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Why Activity Metrics Fail
Measuring lines of code and commit counts is like judging a novel by word count. Here's why activity metrics fail—and what to measure instead.
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